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Healthusiasm Lab
Patients and health consumers represent the largest, yet least understood, group of individuals.
71%
of people globally said that improving health & well-being is key for brands.
Global Meaningful Brands, 2023
73%
of people say that brands
need a health & wellness strategy as part of their core mission
The Wellness Gap, 2020
83%
of global citizens would like to have more control over health decisions
Global Trends, 2023
89%
of people are taking more action than a year ago to improve their well-being physically, emotionally and mentally
Global Well-being Report, 2024
Market size
Global Wellness Institute, World Bank, WHO, Gartner, LSEG, Euromonitor, Global Sports Insights, IQVIA
Health-conscious behaviours drive at least 25% of market value across industries, with even greater influence in sectors like sports, food & beverage and the green economy. (see YY bars)
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The expanding Wellness Economy and growing digital health solutions make patients also more engaged with their health. They are no longer satisfied with or solely reliant on the healthcare system.
Businesses and healthcare organisations that understand and adapt to these trends will be future-proof in this health-conscious world.
Services
" Talking to patients will make you improve the past, but not the future. "
Proprietary Models
Utilize innovative models tailored to patients and health consumers, enabling confident decisions about your future health strategy.
Health trends
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