The potential of consumer health tech

In a 2022 article, Andreessen Horowitz posited that the world's largest company in the future could be a consumer health tech firm. They argue that while tech giants like Google, Apple, Facebook, and Amazon are venturing into healthcare, the industry's complexity may hinder their dominance. Instead, a new company that prioritizes consumer engagement and leverages technology to transform healthcare delivery could emerge as a leader. They envision two potential paths: creating a vertically integrated "payvidor" that combines insurance and care provision, or developing a consumer marketplace or infrastructure that supports various healthcare services.

read it here