Consumers expect more health from brands

The global wellness economy, now valued at $4.5 trillion and growing twice as fast as the overall economy, has evolved far beyond spas and yoga into an essential element of brand strategy. Ogilvy's Wellness Gap Study reveals that 73% of consumers see wellness as a key part of a brand's mission, with expectations extending beyond traditional sectors like food to include airlines, automotive, and even financial services. The study highlights a significant gap between consumer expectations and brand delivery, offering valuable insights to help brands thrive in the expanding wellness economy.

Click here to explore The Wellness Gap and sector-specific insights.